Finance for Non-Financial Managers

Overview

The purpose of this course is to give managers an appreciation of the differences between Financial Accounting, Management Accounting and Financial Management.

It aims to introduce managers to modern financial tools that are available to help them understand and manage their businesses better.  The course underlines the importance of understanding value measurement, so that key value drivers can be identified and managed.

Every effort is made to apply the tools to current developments in the business world in order to underline the practical application of these tools.

Each participant will receive a copy of "Simply Finance" by Susan Hansen, Bateman 2008.

Topics Covered

While every organisation has to subscribe to the Financial Accounting model it is rarely, if ever, a good model to make business decisions from.  Simply, the information comes too late and it is limited by certain concepts which will be highlighted.
However, as this is the model that is so often used to evaluate business performance it will be discussed in detail so that we can understand how to overcome the limitations.
Participants will at the conclusion of the first day have a framework which can be applied to analyse and interpret any set of financial accounting statements.  How we evaluate the performance of companies listed on the Share Market and the most common tools used to identify ‘value’ will be discussed.
We will also understand why ‘Cash is King’ and interpret some commonly used words and acronyms, e.g. EBITDA, ROCE, CFROI, etc

While Financial Accounting is compulsory, Management Accounting is not.  However, organisations with excellent Management Information Systems have a significant competitive advantage.  A key part of understanding a company’s ‘bottom line’ is to analyse it from a customer perspective.  Customer profitability analysis is an extremely useful tool to add value to an organisation without necessarily cutting costs.

Cutting costs is often a knee jerk reaction when a company comes under pressure.  It is seldom sustainable and has the potential to erode the human capital and other intangibles in an organisation.  Putting a measurement system in place so these intangibles can be managed is an essential part of modern financial management.

Strategic Management Accounting is an evolving discipline that links accounting to the strategy development process in organisations.  For example many organisations have realigned their strategy to address responsible businesses practices.  Corporate Social Responsibility was once thought to give an organisation a competitive advantage.  Today it is considered a competitive necessity.  For example, charitable donations written off as an expense in the Statement of Financial Performance may in fact be a key value driver.  The course will examine how Value Drivers are identified and what benefits they deliver.

Perhaps the biggest mistake that an established business can make is paying too much for an acquisition, or selling part of the business for too little.
The course will discuss the most commonly applied valuation tools.

Finally, we will look at the most widely used tools to appraise the Investment decision.  Discounted Cash Flow (DCF) Analysis that works out the Net Present Value of an Investment (NPV) is an essential tool for managers to appreciate.  It is now the most common valuation tool to value an entire enterprise.  How we forecast cash flows and measure the required rate of return (cost of Capital, WACC, IRR) will all be discussed.

Who should attend

This course is aimed at all managers, whatever discipline they may be from.  Importantly, it is not trying to make people into accountants; rather it aims to give business people the tools to understand the numbers in order to help them make better business decisions.

Outcomes

o Understand what drives some of the most common errors in business and how to avoid them
o Breakthrough the language of finance
o Understand the basic accounting model and its limitations
o Analyse and interpret financial statements within the context of industry analysis and macroeconomic fundamentals
o Realise why ‘cash is king’
o Apply management accounting tools to business problems
o Understand the Budget process and forecasting techniques
o Link financial objectives to strategy
o Identify key value drivers to help manage the value of a business
o Understand different valuation techniques and respective benchmarks